Pay per click advertising is an effective way to get visitors when you need traffic to your website. Pay Per Click, or PPC is a model of web marketing in which a company that has placed an advertisement on a website pay a fee each time when one of their ads is clicked. Basically, it’s a way of buying leads to your website rather than generating those leads organically.
Pay per click advertising can direct traffic to your website right away. It’s a very simple model: spend well, get top placement of your company ad, and prospective customers will see you. If people are looking for the keywords on which you have placed a bid and you’ve given a well-written ad, you will get the clicks the moment the ad is activated.
PPC advertising is very effective and fast for all businesses. With some tools, like Google AdWords, and WordStream Advisor, you can easily get targeted traffic within a few minutes of placing the ad. It is really helpful for short-term campaign for a new product/service. You can start a PPC campaign within, at most, 24-48 hours, and you can easily change the content of your ad in mid-campaign.
PPC also helps in getting a direct business response. For example, if you sell a product/service that people can buy the moment they visit your website, PPC is an excellent tool. Each click generates a true prospective client, so spending money makes sense. Moreover, if you are trying to get traffic for a specific key phrase, PPC can often provide budgeted deals. There are no budget restrictions, you can choose how much money to spend for a campaign. Also, you can easily analyze that the amount which you are spending for a particular ad or campaign is delivering profits or a loss and decide accordingly.
PPC has a number of advantages for businesses mainly because it can deliver fast results by targeting the right people at the right time. It is now a basic web advertising tool. Very few companies can afford to ignore it.