Digital Marketing abilities are basic not just to those really working in the field additionally to business people. Regardless of the possibility that you’re past your initial start-up days and have a promoting group, the best originators have a working information of every part of the business and can give learned oversight of computerized advertising effort.
Multiple online courses are available to teach and explain the many different components of digital marketing, and some of them are completely free. Here are six free courses from the online education marketplace Shaw Academy that can help beginners understand online marketing.
- Creating a website using WordPress
To have an online presence, a business must have a website. WordPress is one of the easiest blogging and content management systems to learn, and this course, within a couple of hours, will teach you the fundamentals for publishing a fully functional website.
Interestingly, this course doesn’t touch on HTML or other coding programs, but that’s the beauty of WordPress — it’s so simple to use and doesn’t require coding or other technical knowledge to create a website for your business.
- SEO training course, by Shaw Academy
What is SEO? That’s a question many business owners have, and this SEO training course by Shaw Academy is perfect for those who need a very basic introduction to the world of search engine optimization.
There are several on-page and off page components of SEO, and this course does a good job of breaking them down into very easy-to-digest explanations. If you already have a basic understanding of SEO, this course might seem a little watered down — it’s designed specifically for those with no prior knowledge or experience.
Many small business owners aren’t up to speed with Google, and this is the perfect soft introduction for those that aren’t yet proficient or are even computer illiterate. With little to no computer or Internet experience, owners learn how Google works — a must before they attempt to use it in their marketing endeavors.